Fig Tree Music Store

The modern era of Ibanez guitars began in 1957  and the late 1950s and 1960s Ibanez catalogues show guitars with some wild looking designs. Japanese guitar makers in the 1960s were mostly copying European guitar designs and some of the late 1960s Ibanez designs were similar to Hagström  and EKO guitar designs. Hoshino Gakki used the Teisco and FujiGen  Gakki guitar factories to manufacture Ibanez guitars after they stopped manufacturing their own guitars in 1966 and after the Teisco guitar factory closed down in 1969/1970 Hoshino Gakki used the FujiGen Gakki guitar factory to make most Ibanez guitars.

In the 1960s Japanese guitar makers started to mainly copy American guitar designs and Ibanez branded copies of Gibson, Fender and Rickenbacker models started to appear. This resulted in the so called Ibanez lawsuit period. After the lawsuit period Hoshino Gakki introduced Ibanez models that were not copies of the Gibson or Fender designs such as the Iceman and Ibanez Roadstar. The company has produced its own guitar designs ever since. The late 1980s and early 1990s were an important period for the Ibanez brand. Hoshino Gakki’s relationship with Frank Zappa’s former guitarist Steve Vai resulted in the introduction of the Ibanez JEM and the Ibanez Universe models and after the earlier successes of the Roadstar and Iceman models in the late 1970s/early 1980s, Hoshino Gakki entered the superstrat market with the RG series which were a lower priced version of the Ibanez JEM model.

Hoshino Gakki also had semi acoustic, nylon and steel stringed acoustic guitars manufactured under the Ibanez name. Most Ibanez guitars were made for Hoshino Gakki by the FujiGen guitar factory in Japan up until the mid to late 1980s and from then on Ibanez guitars have also been made in other Asian countries such as Korea, China and Indonesia. During the early 1980s the FujiGen guitar factory also produced most of the Roland guitar synthesizers, including the Stratocaster-style Roland G-505, the twin-humbucker Roland G-202 (endorsed by Eric Clapton, Dean Brown, Jeff Baxter, Yannis Spathas, Mike Rutherford, Andy Summers and Steve Hackett) and the Ibanez X-ING IMG-2010.

Dependent of target market (i.e. Asia, US, Europe) and brand (ESP, LTD or Xtone), various models are organized in marketing series. The ESP Original series moreover has three other lines of Guitars, Edwards, Grassroots and Navigator and are mostly based on these models as well as some ESP Standard series Models. ESP Edwards Series produces mid-to-high range guitars, at a quality near the ESP Standard series, whilst ESP Grass Roots Series cater towards a more value-oriented segment of the market and are more akin to the 200s series of LTDs, however this varies. The ESPNavigator Series on the other hand is a prestigious line which produces replicas of Gibson and Fender guitars and basses. ESP USA produces the ESP Standard line, as well as the lower end LTD, and Xtone series, and the latter two lines of guitars are roughly based on these models. ESP USA’s standard series generally caters more towards to metal players, with characteristics such as active pickups common.

ESP also cater for custom guitar and bass orders, made to the specifications of the customer, and the quality of such custom guitars exceed that of the Original series. Such guitars may be ordered from ESP USA, but they are manufactured in Japan. Generally speaking custom order guitars cost as much, or even more than Navigators depending on the choices of the consumer and are considered to cater for the top-end segment. There is flexibility with the orders, as the guitars produced do not have to be based on existing lines of guitars and basses. The ESP Artist, or Signature series guitars are basically mass produced versions endorsing artist’s personal guitars and basses. The quality of the ESP Artist/Signature models lie between Navigator/Custom Shop, and the ESP Original series. Also, there exists the Edwards, Grassroots and LTD artist models, and such artist models lie in the higher-end segments of the respective lines of guitars and basses.